The Wavetech launch needed a visual identity that felt both high-end and approachable, grounded in the product's connection to natural texture. The creative direction centered on organic forms, keeping the brand's signature orange as an accent rather than a dominant force, so the clean, technology-driven aesthetic stayed intact.

Produced 80% of the visual assets from concept through final delivery, spanning photography, video, and graphics. Identified a gap in the content strategy early: product videos and reels were being underutilized for a launch targeting a beauty-focused audience.

Developed dynamic, optimized video content alongside static imagery that showed the product in use and demonstrated real results, giving the launch the momentum it needed.

Bringing in trendy, engaging elements without compromising the brand's positioning was the throughline across every asset. The approach helped establish a stronger visual presence and drove meaningful engagement at launch.
A series of social media posts showing hair products, a woman applying hair spray, hair extensions, and curly hair, promoting a hair care brand.
White zipper pouch with orange abstract design, partially visible on a plain gray background.
Close-up of a woman with long, wavy red hair, blue eyes, and a nose ring against an orange background with white abstract designs.
Close-up of three hair styling products displayed on a white surface against an orange background. The products have black and white packaging, with the text 'XMO' and descriptions of their features.
Open white box with orange interior and a fringed box insert showing a woman's face with long red hair.
Three smartphone screens displaying a hair care product advertisement, including images of women with styled hair, product visuals, and descriptions of hair styling products.
Three smartphone screens displaying a hair care product website, featuring hair styling products, images of women with styled hair, and options to explore or shop for hair products.