The Jewel Tone Collection launch centered on building a cohesive visual identity around five new hair colors, with a concept that needed to feel both luxurious and futuristic.

I developed a multi-format asset system spanning 3D renders, animation, texture photography, and web banners, each piece designed to feel like part of the same world.

Animating the jars with gem elements gave the campaign a dynamic, game-like quality, allowing audiences to explore each shade interactively. The full suite was concepted and executed under a compressed timeline across formats.