I lead the creative execution of DTC landing pages and campaign launches, collaborating across e-retail, 
e-commerce, CRM, UX, and marketing teams to design web, email, motion, and client-facing assets for the U.S. market and global rollout. As the first digital designer to create content in-house for the U.S. market, I helped create content to support e-commerce business needs and establish scalable Figma workflows and templates that improved collaboration, consistency, and efficiency.
Digital marketing advertisement for Dior lipstick, featuring a woman with dark hair and makeup, along with close-up images of the lipstick product and descriptive text about its features and colors.
Screenshots of an Ulta Beauty website homepage promoting new Rouge Dior makeup products, with advertisements for lipstick and promotional banners.
Online store webpage featuring Dior Forever Makeup Set with pink packaging decorated with butterfly illustrations, along with several makeup products including lipstick, foundation, and eyeshadow. 
Problem - The US market lacked localized visual assets to support bundle promotions for the Mother's Day 2026 campaign, with tight deadlines leaving little room for traditional production workflows.

Solution - Developed bundle imagery locally and independently, leveraging AI tools to accelerate the creative process and deliver market-ready assets within the required turnaround time.

Result - Successfully provided the US market with tailored promotional content to drive 
bundle sales, meeting campaign timelines while demonstrating resourceful, efficient use of emerging tools.

MOTHER'S DAY LOCALIZED BUNDLES

Problem - Loyalty email creative had grown stale and needed a refresh to re-engage customers with more visually compelling content.
Solution - Added motion to existing mood imagery, animating the bow coming together, to introduce visual interest without requiring a full creative production.
Result - The animated asset was distributed across the global market, appearing in emails that generated over $80K in revenue.

LOYALTY EMAIL & SMS ANIMATION

Smartphone displaying a message about unlocking the elegance of Dior Platinum with an image of a white gift box with a bow. Behind the phone are Dior promotional flyers for a summer gift event featuring minimalist architectural photos and text.
Set of Dior gift boxes, perfume bottles, and shopping bag on colorful striped background.
Three smartphones displaying Dior perfume advertisements with accompanying text messages about holiday gift delivery and Dior's exclusive engraving service. 
Problem - The U.S. Dior.com holiday page needed to differentiate itself from e-retailers by spotlighting exclusive services, yet no asset existed showcasing the iconic pebble texture shopping bag in a holiday context.

Solution - Independently photographed and edited the asset in-house, following brand art direction with a high level of detail to meet Dior's visual standards.

Result - Delivered a compelling, DTC-exclusive visual that supported initiatives to drive services only available on Dior.com, reinforcing the site's distinction from third-party retailers.

HOLIDAY SERVICE VISUAL

Overlay of multiple images showing Dior Miss Dior Blooming Bouquet perfume bottle, a close-up white flower, and various pink and white skincare or perfume products with text describing them. 
Problem - The U.S. Dior.com Bridal page lacked dedicated visuals to showcase DTC-exclusive services.

Solution - Independently photographed and edited product imagery in-house, purpose-built for the Bridal page.

Result - Strengthened the DTC channel by equipping the page with visuals that actively promoted DTC-only services.

BRIDAL LOCAL PAGE 2025